Monday, March 05, 2007

Million $ Physiques

Label mates, 50 Cent and LL Cool J are known for among other things, hard lyrics, forays into acting and massive amounts of jewelry for their commitment to fitness. Most recently both have signed deals to provide residual income from all those crunches and trips to the gym.

I have to say their management is doing an excellent job of tapping into cross-functional marketing opportunities by tying into natural alliances. Fifty, already a spokesman (and early investor) for Vitamin Water will make a nice extra chunk of change if the company is acquired by Pepsi or Coke as insiders think will happen this year.

Meanwhile, Vitamin Water is making sure to hit those 18-21 year olds everywhere they go.

No doubt the recent change in domestic market will have investors scrambling for save havens for the falling dollar, but I wonder how many have thought about first of all doing a financial analysis to ensure their house is in order. It's not what you make, but what you 'net' or keep after expenses.

Obama is a movie star, so Hillary decides on music.

Rest Easy...

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